In response to the growing demand for PVC-free solutions in the advertising and print industries, Contra Vision® is proud to announces the launch of Contra Vision® Advance™ in the UK and Europe. This innovative product represents a significant step towards a sustainable range of products, whilst offering a safer alternative to traditional PVC-based films.

Contra Vision® Advance™ Perforated Window Film is crafted from polyester rather than PVC, making it a lower carbon footprint option for businesses. After years of dedicated research and development, Contra Vision® is excited to see this latest innovation used by printers and installers across the UK and Europe.

"We believe that the launch of Contra Vision® Advance™ is a crucial step towards safer and more sustainable products in our industry. By choosing polyester over PVC and incorporating our patented Grayliner™ technology and unique removable adhesive, we are offering our customers a PVC free alternative without compromising on quality or performance." - Nick Rigg, Head of Products and IP at Contra VisionDesigned with versatility in mind, Contra Vision® Advance™ is available in two transparencies – 30% or 40% – to suit various application requirements.

With a lifespan of approximately three years in most scenarios, this product not only minimizes environmental impact during use but also offers safer disposal options at the end of its life cycle. Window graphic installations of this new PVC-free product have already been done in the UK. Birmingham-based signage company, Hollywood Monster, have used it for an installation on the Showcase Cinema de Lux in Nottingham. Contra Vision® Advance™ was supplied by Premier Paper, one of Contra Vision’s UK distributors, after Hollywood Monster were tasked with creating signage for an upcoming film release. These new graphics and signage will grace a further 11 Universal cinema sites, undergoing changes every two months. ”Contra Vision's brand and product are fantastic, and now having a green alternative is just a bonus. Hollywood Monster's pioneering installation of Contra Vision® Advance™ sets a commendable example for sustainable signage practices." - Brad West, Director of Wide Format Media and Business Developmentat Premier Paper

In addition to its environmental benefits of this new product, the existing range of REACH compliant Contra Vision® Perforated Window Films are designed to minimize solar heat gain in buildings and vehicles, reducing the need for air conditioning and further lowering carbon emissions. This makes them an ideal choice for businesses looking to enhance sustainability while maximizing their advertising and promotional efforts. As part of its commitment to sustainability, Contra Vision® is actively involved in addressing recycling challenges within the industry through our own research and through our participation in the Self-Adhesive Industry Sustainability Action Group.